The job
Landscaping work in North Las Vegas
North Las Vegas is a large, fast growing city with a steady stream of new homes, and landscaping demand follows the housing. New builds in the master planned communities need desert appropriate installs, and the older blocks closer to the civic center need renovation and regular maintenance. The trade here is a long tail of owner operators and small crews, with a smaller number of larger firms and franchise names taking the commercial and HOA contracts. Searches come from homeowners, from property managers and from builders who need a lot finished before handover. Paid search in this trade runs on a cost per lead model, so the firms bidding are buying calls, and the organic results above and below them are where a well published site keeps collecting the same enquiries without paying each time.
