Exhibit A
Lawn Care work in Ann Arbor
Ann Arbor has a steady base of lawn care demand: a large stock of owner occupied houses on the city's west and south sides, rental properties near the university, and a spring and summer season that runs from the first warm weeks through the fall leaf drop. The trade around the city is a mix of small owner operators running one or two trucks and a handful of larger firms that cover the whole county. Franchises have a presence, but a lot of the work is still done by local crews whose names people pass along. Paid search for lawn care terms in Ann Arbor is active through the spring, with local service ads and Google Ads sitting above the map results for the main mowing and landscaping queries. That means the organic and map listings carry real weight for anyone who does not want to pay for every click.
