Exhibit A
Lawn Care work in Elgin
Elgin is a city of around 25,000 people on the Moray coast, with a mix of older stone built housing, newer estates on the edges and a steady flow of households with a garden to keep on top of. Lawn care demand here follows the private housing stock rather than any large commercial base, so the searches come from homeowners looking for regular cutting, one off tidy ups and seasonal work. A small number of established local firms and sole operators take most of it, and a few national franchise names appear in the paid results during the growing months. The paid search spend is modest and concentrated in spring and early summer, which tells you the demand is real but seasonal. The volume of searches is enough to support a steady local trade, and the businesses that show up for the place names and the job types are the ones people call.
