Exhibit A
Lawn Care work in Houston
Houston is a large metro with a long growing season, and lawn care demand spreads across the city rather than sitting in one district. The trade here is a mix of owner operators running a truck and a trailer and larger firms with several crews, and both compete for the same residential searches. Franchises have a presence in the suburbs, while independent operators tend to hold the neighbourhoods they know. Paid search for lawn care terms in Houston carries real cost per click, which tells you people are searching with intent to hire. The demand available is steady across the metro, and the searches are local: people type their suburb or their part of town alongside the service.
