Exhibit A
Lawn Care work in Las Cruces
Las Cruces is a desert city where lawns are watered, cut and kept through a long warm season, and the searches for lawn care come from homeowners across the city and from the smaller towns around it. The trade here is mostly small owner operators and a few multi crew outfits, with national franchises present but not dominant. Paid search for lawn care terms in the Las Cruces market is modest, which keeps the cost of a click within reach of a small business and leaves room for organic pages to earn attention. Demand is steady rather than huge, and it clusters around the spring green up, the summer heat and the fall cleanup. The searches are local, so the pages that answer them need to name the city and the neighbourhoods people actually live in.
