Exhibit A
Lawn Care work in Lexington
Lexington runs on a mix of owner operators and a handful of regional franchises, and the search demand follows the same shape. Most of the work is residential: weekly mowing, spring cleanup, aeration and overseeding in the fall, leaf removal into November. The paid search around these terms is modest compared with a bigger metro, which means the organic results carry a lot of the demand. People search by neighbourhood and by service, and the firms that show up for both are the ones that get the call. HaloSEO builds pages for the services and the places so your site covers the searches that already exist in this market.
