Exhibit A
Lawn Care work in New Haven
New Haven is a city of small yards and tight streets, and the lawn care trade here runs on repeat weekly cuts through the spring and summer. Demand comes from the residential streets around the city and from the rental properties near the universities, where landlords want the grass kept down without a long contract. The firms taking that work are mostly owner operators with a truck and a trailer, plus a handful of larger crews that cover several towns. Paid search in the city is modest, so most of the demand is met through the free results on Google and through the map listings people tap when they want somebody local. That is the demand available in New Haven, and it is steady through the growing months.
