Exhibit A
Lawn Care work in Paterson
Paterson is a dense city of roughly 160,000 people, and its housing is a mix of two and three family homes, older Victorians and rowhouses, most of them with a small front lawn and a back yard. That density means lawn care demand is spread across many small properties rather than a few large estates, and the searches come from homeowners, landlords and small property managers. The trade around Paterson is mostly owner operators and small crews working the city and the towns that touch it, with a handful of regional franchise names visible in paid search. Paid search for lawn care terms in the Paterson market is modest, which is why organic and AI search results carry most of the weight for a local crew. The demand is steady through the growing season and concentrated in the spring green up.
