Exhibit A
Lawn Care work in Pittsburgh
Pittsburgh homeowners search for lawn care in a steady pattern through the growing months, and the searches cluster around the neighbourhoods where the houses sit on slopes and the yards need cutting on a schedule. The trade here is a mix of small owner operators running one or two trucks and a handful of franchise names with branded trucks and call centres. Paid search in the metro carries real cost through spring, which tells you the demand is there to be taken. The searches themselves are local and specific: people type the neighbourhood or the suburb, not just the city, because they want somebody who already knows the street. That is the demand available, and it is enough to keep a well covered website busy.
