Exhibit A
Lawn Care work in Saint Paul
Saint Paul is an old, dense city of owner occupied houses and small rental buildings, and most lawn care work here is sold to people who live on the property and want the same crew back next year. The trade in Saint Paul runs on small owner operators and a handful of multi crew companies, with franchise vans more visible in the newer suburbs than inside the city line. Demand is steady through the growing season and spikes around the spring cleanup weeks, when homeowners on the East Side and in the Highland Park area start calling at once. Paid search in this trade in Saint Paul is modest and mostly local, which means the organic results and the map pack carry most of the weight for a business that wants the phone to ring without buying every click.
