Exhibit A
Lawn Care work in San Francisco
San Francisco is a dense city of roughly 47 square miles, and most of its lawn care demand sits in the house rich districts where small front yards, back gardens and shared courtyard strips need regular cutting. The Sunset and Richmond districts hold long rows of single family homes with postage stamp lawns, and the hillside neighbourhoods of Noe Valley, Bernal Heights and Glen Park carry terraced gardens that need more hand work than a ride on mower allows. Search demand is steady rather than seasonal in the way it is in the suburbs, because the fog belt keeps growth slow and the dry months push irrigation and cleanup work instead. The trade here is mostly owner operators and small two or three person crews, with a handful of regional franchise names taking commercial and property management accounts. Paid search on lawn care terms in the city is modest, and most of the clicks go to the map pack and the organic results rather than to ads.
