Exhibit A
Lawn Care work in Tallahassee
Tallahassee spreads its lawn care demand across a mix of owner operators and small crews, with franchise vans visible in the newer subdivisions and independent businesses holding the older in town streets. Searches come from homeowners, from rental property managers and from the student housing around the universities, and they cluster in the neighbourhoods where the lots are large enough to need regular cutting. The paid search market for lawn care terms here is modest compared with the big metro areas, which leaves room for organic pages to carry a lot of the demand. The searches themselves are local and practical: mowing, edging, cleanup, weed control, and the name of the part of town the caller lives in.
