Lawyers
Automatic Blog Publishing for Lawyers
HaloSEO writes the posts, adds the picture, the links and the metadata, and publishes them to your own site on a schedule. There is no draft queue and no approval step. The post is live when it is written.
The phrases your clients type, not the phrases the trade uses
Lawyers tend to write for other lawyers. The words on your site are often the words from your practice area, not the words a worried person types at eleven at night. HaloSEO researches the phrases people actually search. For a family solicitor that might be how much does a divorce cost, or can my ex stop me seeing my children. For a conveyancer it might be how long does a house purchase take. For a criminal practice it might be will I get a criminal record for a caution. These are plain questions with plain answers. The posts are written around those questions, because that is what gets found, in Google and in AI search.
A worked example
Say you run a small employment practice. HaloSEO finds that people search for things like can my employer change my contract without asking me, and how much notice do I get if I am made redundant. It writes a post on one of those questions. The post opens with the answer in plain English, then explains the exceptions, then says when to get advice. It carries a picture, internal links to your other posts and your contact page, and metadata with a title and description built from the same phrase. It publishes to your own site on your schedule. You do not review it first. It is live when it is written.
What local intent means for a law firm
Most legal searches carry a place in them, even when the person does not type one. Someone searching for a solicitor after a car accident usually wants one they can reach. Someone searching for probate help wants a firm that knows the local registry and the local courts. So the posts are built around place as well as subject: the town, the court, the area the firm actually serves. That matters for the map results and for AI answers that name local firms. It also means the writing has to be specific to where you practise, not a generic page with a town name dropped in.
Who this is not right for
This is not right for you if you need to read every post before it goes out. There is no approval step and no draft queue. It is not right for a firm whose regulator or insurer requires sign off on published material before it appears, unless you have cleared that in advance. It is not right for a firm with no website, or one you cannot publish to. And it is not right if you want a writer to hand you drafts to edit. HaloSEO publishes finished posts. If any of that is a problem, this is the wrong tool.
Related
the trade
the feature
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines