Exhibit A
Lawyers work in Atlanta
Atlanta is a large legal market. Firms of every size practise here, from solo attorneys working out of a single office to regional and national firms with Atlanta practices, and the competition for client searches is steady across personal injury, family law, criminal defence, immigration, estate planning and business law. Paid search in the metro is expensive, which tells you the demand is real and that firms are willing to pay for it. Much of the market is owner operators and small partnerships rather than franchises, and those firms live on the searches people make in their own part of the metro. That is the demand available: a big, busy city where clients search by practice area and by neighbourhood.
