Exhibit A
Lawyers work in Bakersfield
Bakersfield is a legal market built around a large, spread out city and the farm towns around it. Firms here range from solo attorneys working out of small offices downtown to established practices with several lawyers, and most of them compete for the same searches: injury claims, family law, criminal defence, estate planning, business formation and immigration. Paid search in this market is active, with firms bidding on the injury and criminal terms where a single case can carry real value, and the cost per click on those terms reflects that. The firms taking the organic results are a mix of long established local practices and regional firms from Fresno and Los Angeles that have built pages aimed at Bakersfield. Demand is steady through the year, with the sharpest spikes around the events that produce claims and filings in Kern County.
