Exhibit A
Lawyers work in Carlsbad
Carlsbad sits in north San Diego County, and the lawyers working here serve a city of coastal households, commuters and small businesses rather than a dense downtown legal district. Search demand for legal help in Carlsbad spreads across family law, estate planning, business and real estate matters, and it is mostly local firms and owner operators competing for it rather than national franchises. Paid search in this market carries real cost because the firms bidding are established practices with budgets. The demand is there every week of the year, and the firms that publish pages matching how Carlsbad residents describe their problem are the ones the searches find.
