Exhibit A
Lawyers work in Cedar Rapids
Cedar Rapids is a working city of around 130,000 people, and the lawyers who practise here serve a steady stream of family, estate, injury and business matters. The firms competing for those searches range from solo attorneys and small partnerships to the larger practices downtown. Most of the paid search in this market is bought by the bigger firms and by regional injury practices that advertise across Iowa, which leaves the organic results open for a well built local site. The searches themselves are specific: people look for a divorce lawyer near them, an estate planning attorney in a particular part of town, or help after a car accident on the interstate. That specificity is what a steady publishing programme can capture.
