Exhibit A
Lawyers work in Columbus
Columbus is a legal market with a deep bench. The city is home to a large law school, a state capital, a major university and a growing corporate base, and the firms serving it range from large downtown practices to small offices in the suburbs. People searching for a lawyer here are often searching by practice area and by place, so the demand splits across family law, personal injury, criminal defence, estate planning, immigration and business work. Much of the paid search in this market is taken by firms that advertise heavily, while owner led practices rely on being found in the map pack and in organic results. The searches are steady through the year, with clear runs when people are dealing with a move, a school year change or a tax deadline.