Exhibit A
Lawyers work in Evansville
Evansville carries a steady stream of legal searches across family law, criminal defence, personal injury, estate planning and business matters. The downtown courts and the surrounding counties feed a regular flow of people looking for representation, and the search demand reflects that. Firms of every size compete for the same terms, from solo practices to established partnerships with several attorneys. Paid search on the main legal keywords in this market carries a real cost per click, which tells you the demand is worth money to somebody. Owner operators and local partnerships make up most of the competition, and the firms that publish useful pages consistently are the ones that show up when somebody in Evansville opens a search.
