Exhibit A
Lawyers work in Greensboro
Greensboro has a steady base of law firms competing for local searches, from solo practices and small partnerships to the larger firms downtown and around the Friendly Avenue and Market Street corridors. People in the city search for help with family law, criminal defence, personal injury, estate planning, business law and immigration, and many of those searches carry a county or neighbourhood name. Paid search in this trade is expensive because a single client can be worth a lot, so firms bid hard on the obvious terms and the cost per click reflects that. The firms taking the work are mostly owner led practices rather than franchises, which means the local search results are shaped by how well each firm's own site answers the questions people type. That is the demand available in Greensboro, and it is there every week of the year.
