Exhibit A
Lawyers work in Kansas City
Kansas City is a metro of many small firms and solo practices, and the lawyers searching for clients here compete with firms across the whole metro, from the Plaza to Johnson County. Search demand for legal help in Kansas City is steady and spread across practice areas, from family law and personal injury to estate planning and small business work. Paid search in this market is expensive for the high value practice areas, which is why organic and AI search visibility matter so much for firms that do not want to buy every click. Most of the firms doing this work are owner operators and small partnerships, not franchises, so the search results are open to a firm that publishes consistently.
