Exhibit A
Lawyers work in Odessa
Odessa is a mid sized Texas city with a steady base of law firms serving the Permian Basin oil and gas business, local employers and families across Ector County. People here search for lawyers the way they search anywhere, on a phone, often the same day they need one, and the searches split between personal injury, family law, criminal defence, oil and gas contracts and estate work. The firms competing for those searches range from solo attorneys and small partnerships to a handful of larger practices, and most of them run on referrals rather than on their website. That leaves the search demand open to the firm that publishes consistently. Paid search in the market is contested by the injury firms in particular, which tells you the intent is there and people are ready to call.
