Exhibit A
Lawyers work in Orlando
Orlando carries a large and steady volume of legal searches. The metro is big, the population grows every year, and the practice areas people search for here run from family law and personal injury to immigration, criminal defence, estate planning and business law. Firms of every size compete for those searches, from solo attorneys and small partnerships to the larger firms with offices downtown and around the attractions corridor. Paid search in this market is expensive because a single client can be worth a great deal, so firms bid hard on the terms that convert. Much of the organic competition comes from owner operators, attorneys who run their own practice and market it themselves, alongside regional firms that cover Central Florida. That mix means the demand is there all year and the searches are specific: people type their practice area, their neighbourhood and their situation, and those are the queries a publishing platform can build pages around.
