Exhibit A
Lawyers work in Pomona
Pomona sits at the eastern edge of Los Angeles County, where the Inland Empire begins, and the lawyers working here serve a city of roughly 150,000 people plus the surrounding communities of the Pomona Valley. Search demand for legal help in Pomona is steady rather than seasonal in the way some trades are, because people look for a lawyer when something has already happened to them: an accident, an eviction notice, a family matter, a business dispute. The firms competing for that demand range from solo practices and small partnerships along the downtown corridors to larger firms from Claremont, Ontario and Los Angeles County that list Pomona among the cities they cover. Paid search in this category carries real cost per click, which tells you the demand is worth money to somebody. What that means for your firm is simple: the searches are happening, and the firms that publish useful pages about Pomona law keep showing up for them.
