Exhibit A
Lawyers work in Port St Lucie
Port St Lucie is a large, spread out city and the legal work follows the neighbourhoods. Family law, estate planning, personal injury and real estate closings are the areas people search for most, and the searches come from the newer subdivisions on the west side as much as from the older streets near the river. Most of the firms competing for those searches are small practices and solo attorneys, with a few larger firms from Stuart and Fort Pierce also showing up in results. Paid search in this trade is expensive because a single client can be worth a lot, so firms bid hard on the obvious terms. That leaves the longer, more specific searches, the ones tied to a neighbourhood or a type of case, as the place where steady publishing does the most work.
