Exhibit A
Lawyers work in Roseville
Roseville is a large suburban city in Placer County, and the lawyers working there serve a mix of households, commuters and small businesses across the south Placer area. The searches people make are local and practical: someone wants a family lawyer near a Roseville address, someone else needs help with a contract or a probate matter, and they type the city name into the search bar. The firms competing for those searches range from solo attorneys and small partnerships to the larger offices that serve the wider Sacramento region. Paid search in this field is expensive because a single client can be worth a lot, so many firms bid on the same terms. That leaves the organic results and the AI answers as the places where a firm can earn attention without paying for every click. The demand is there, spread across the city and the towns around it.
