Exhibit A
Lawyers work in Saint Paul
Saint Paul is a city of neighbourhoods, and legal work here follows them. People search by the part of town they live in and by the kind of matter they are facing, from a Ramsey County family matter to a small business lease on University Avenue. The firms competing for those searches range from solo owner operators to established practices downtown and along the Snelling corridor. Paid search in this market is carried mostly by personal injury and criminal defence firms bidding on urgent, high value terms, while the everyday work of wills, business formation and family matters is won on organic results. That leaves a wide band of searches where a firm that publishes steadily can hold ground without matching a downtown ad budget.
