Exhibit A
Lawyers work in Santa Clarita
Santa Clarita is a city of around 230,000 people spread across the Santa Clarita Valley, with the legal work that follows a large suburban population: family law, estate planning, personal injury, real estate and small business matters. The firms competing for those searches range from solo attorneys and small partnerships in Valencia and Newhall to larger practices in the wider Los Angeles area that target Santa Clarita keywords from outside the valley. Paid search on terms like personal injury lawyer Santa Clarita carries real cost per click, which tells you the demand is worth money to somebody. The searches themselves are local and specific: people type the practice area plus the city, or the neighbourhood, or the freeway they were on when the accident happened.
