Exhibit A
Lawyers work in Topeka
Topeka is a legal market built around state government, the courts and the steady flow of people who need help with family, criminal, injury and estate matters. Search demand for lawyers in the city is spread across many small practices rather than a few large firms, and most of that demand arrives as specific searches: a divorce lawyer, a DUI defence, a workers compensation claim. Paid search in this market is modest compared with larger metros, which means the organic results and the AI answers carry a lot of the weight for firms that publish consistently. The firms taking that demand are mostly owner operators and small partnerships, not franchises. HaloSEO builds the publishing engine that puts your practice in front of those searches.
