Exhibit A
Lawyers work in Vallejo
Vallejo is a city of roughly 120,000 people, and the lawyers working here sit in small firms and solo practices spread across the older downtown grid and the corridors along Sonoma Boulevard and Springs Road. The searches that matter are local and specific: someone looking for a family law attorney near the waterfront, a criminal defense lawyer after an arrest, an estate planning practice in the older neighbourhoods. Paid search in this market is modest compared with the Bay Area cities to the south, which means the organic results carry a large share of the demand. The firms competing for those searches are mostly owner operators, not franchises, so the field is made up of practices like yours. That is the demand available in Vallejo, and it is steady rather than enormous.
