The brief
Managed Service Providers work in Austin
Austin has a deep bench of managed service providers. The larger firms sit around the Domain and the downtown towers, and a long tail of smaller shops works out of Round Rock, Cedar Park and the east side. The buyers are the small and mid sized businesses that have grown up around the tech corridor, plus the professional practices and clinics that need someone on call. Search demand follows that base: steady, spread across the metro, and heavy on terms like IT support, network management and helpdesk. Paid search in this trade is competitive because the contract value is high, so the firms bidding are the ones with a sales team behind them. The searches that convert are the local ones, where a business owner is looking for a provider who knows their part of town.
