The brief
Managed Service Providers work in Dallas
Dallas has a deep bench of managed service providers. The metroplex carries a large concentration of IT support firms, from one or two person shops working out of a home office to established providers with a full service desk, and the DFW corridor keeps adding businesses that need one. Search demand follows the business base: companies moving into the area, offices changing hands and firms outgrowing a break fix arrangement all send people to Google looking for a provider. Paid search in this trade is competitive, with providers bidding on terms around IT support and managed services across the metro. Both franchises and owner operators compete for the same searches, and the owner operator usually wins on local relevance rather than budget.
