The brief
Managed Service Providers work in Seattle
Seattle businesses search for managed service providers the way they search for anything else, on a phone, often after something has already gone wrong. The demand is spread across the city rather than sitting in one downtown cluster, because the firms buying support are in South Lake Union offices, Pioneer Square studios, Ballard workshops and warehouse units down toward Kent and Auburn. Much of the paid search in this trade is bought by national providers running broad campaigns, which leaves the local searches, the ones with a neighbourhood or a suburb in them, open to a firm that publishes pages about them. Franchises and owner operators both compete here, and the owner operator usually wins the search that names the place.
