The brief
Management Consultants work in Orange
Orange is a regional centre for the central west, and the consulting work that gets searched for here follows the businesses around it: farms and agribusiness, health services, trades, retail and the public sector employers that anchor the town. The searches are specific and local. People look for a consultant in Orange rather than a consultant in Sydney, because they want someone who knows the region and can meet in person. Paid search on these terms is modest, and the firms competing for them are mostly small practices and solo operators rather than national brands. That leaves steady, low volume demand spread across a range of service terms, which suits a publishing approach that builds a page for each one.
