Mortgage Brokers
Content Calendar for Mortgage Brokers
A content calendar tells you what to publish and when. For a mortgage broker, the useful version is built from what borrowers type into Google, not from what the industry calls things.
The phrases your customers search
Borrowers do not search for a product range or a lending panel. They search for their situation. They type things like can I get a mortgage on a zero hours contract, how much deposit do I need as a first time buyer, or can I remortgage to pay off a loan. They search by life event and by worry, not by job title. A calendar built from trade language will fill up with posts nobody reads. A calendar built from these phrases starts with the questions people actually ask before they call you.
A worked example
Say the research finds steady search demand for how a self employed mortgage works. The calendar holds a post on that subject and schedules it for a set week. HaloSEO writes the post, publishes it, links it to your other pages and builds backlinks to it. You do not fill in a brief or approve a draft. If you want that subject moved to the front, you can push it forward and the rest of the plan reorders around it. The same applies to any other subject the research surfaces.
What local intent means for mortgage brokers
Most mortgage searches carry a place in them. People search for a mortgage broker near me, or a broker in the town they are buying in, because they expect to deal with someone who knows the local market and the local prices. That means your pages need to speak to a named area, not just to mortgages in general. A post about deposits reads differently when it mentions the sort of deposit that buys a flat in your town. Local intent is also where the phone call comes from, so the pages that answer it matter more than the ones that do not.
Who this is not right for
This is not right for a broker who wants to write every post by hand and keep tight control of each word. It is not right for someone who needs a campaign live this week, because the plan is built from research and publishing follows it. It is not right for a business with no website, since there is nothing to connect. And it is not right for anyone looking for a guaranteed position on Google. We do not control search engines and we do not promise a ranking, a traffic number or a date.
Related
the trade
the feature
same feature, another trade
same trade, another feature
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines