Exhibit A
Mortgage Brokers work in Abilene
Abilene is a city of roughly 125,000 people with a steady base of mortgage work tied to Dyess Air Force Base, three universities and a housing stock that runs from older homes near downtown to newer builds on the south and west sides. The firms competing for that work are a mix of local brokerages, credit union loan officers and branches of larger lenders, with a smaller number of owner operators who run their own shop. Search demand for mortgage terms in Abilene is modest and spread thin, so the paid search on those terms is not expensive the way it is in a metro, and the organic results are often held by national sites rather than local firms. That leaves room for a local broker who publishes consistently about Abilene lending to show up where people are looking.
