Exhibit A
Mortgage Brokers work in Amarillo
Amarillo is a mid sized market with a steady base of mortgage work. The searches come from people buying a first home near the medical district, from families moving within the school districts, and from owners refinancing older housing stock in the older parts of town. The firms competing for those searches are a mix of local brokerages and branches of larger lenders, alongside the national comparison sites that sit at the top of many loan searches. Paid search in this trade is expensive because a single funded loan is worth a lot, so the paid listings are crowded and the organic results below them are where a local broker can hold ground. The demand is there every month, spread across purchase and refinance queries, and it rewards the business whose pages answer the specific questions Amarillo borrowers type.
