Exhibit A
Mortgage Brokers work in Aurora IL
Aurora is the second largest city in Illinois, and the mortgage demand here follows the housing stock. The east side and the older neighbourhoods near downtown carry a lot of two to four unit buildings and older single family homes, and those buyers often need a broker who can place a loan that a bank branch turns down. The newer subdivisions on the west side and out toward North Aurora and Montgomery bring conventional purchase business from families moving in. Kane County and DuPage County both touch the city, so brokers here work across two county recording systems and two sets of property tax figures. Search demand for mortgage terms in Aurora is steady rather than spiky, and the firms showing up for it are a mix of local owner operators and small teams, alongside the national online lenders that bid on the same words. The searches people make are specific: they name the suburb, the loan type and sometimes the situation, which is exactly the kind of query a well built page can answer.
