Exhibit A
Mortgage Brokers work in Brownsville
Brownsville is a border city where a lot of the mortgage work runs through purchase loans for families buying their first home and refinances on older housing stock in the older parts of town. The searches come from people comparing loan officers, asking about FHA and VA financing, and looking for Spanish speaking help with a first application. The firms competing for those searches are mostly small owner run brokerages and loan officers working under a national brand, and the paid search on the main terms is contested enough that the organic results and the AI answers carry real weight. The demand is steady and local, and it rewards a firm that publishes about the neighbourhoods and the loan types people here actually ask about.
