Exhibit A
Mortgage Brokers work in Chandler
Chandler is a city of owner operators in the mortgage trade. Most of the brokers working here run small shops, often one or two people, and they compete with the branches of larger lenders that serve the East Valley. The searches come from people buying in Chandler's newer subdivisions and from homeowners in older parts of town looking at a refinance. Paid search in this trade is expensive because a single funded loan is worth a lot, so the paid listings at the top of the results are usually the larger lenders and the lead buying sites. That leaves the organic results and the AI answers as the places where a local broker can be found without paying for every click. The demand is steady and it is local, and the firms that show up for it are the ones with pages written about Chandler itself.
