Exhibit A
Mortgage Brokers work in Chattanooga
Chattanooga mortgage demand follows the housing stock. The city has a steady mix of first time buyers in the outlying suburbs, move up buyers around the ridges and lakes, and owners who refinance when rates shift. Searches for home loan help, refinance options and first time buyer programs come from people comparing several brokers at once, often on a phone in the evening. The firms competing for those searches are a blend of national franchises with local pages and independent owner operators who rely on referrals and their own site. Paid search in this trade is expensive per click because a single closed loan is worth a lot, so many local brokers lean on organic and map results instead. That leaves room for a broker who publishes useful local pages to be found without bidding on every term.
