Exhibit A
Mortgage Brokers work in Chula Vista
Chula Vista is a city of owner operators in this trade. Most mortgage brokers working here run small shops, often one or two licensed people, and many of them cover the South Bay from an office near Third Avenue or out of a home base in Eastlake or Otay Ranch. The paid search around home loan and refinance terms in Chula Vista is contested by regional teams and by lead generation companies buying the same keywords, which tells you the demand is real and that the organic results underneath are where a local broker can hold ground. The searches themselves come from people buying in the newer master planned communities and from long time residents refinancing older houses west of the I 805. That mix of purchase and refinance intent is what a broker here is actually competing for.
