Exhibit A
Mortgage Brokers work in Denver
Denver borrowers search for mortgage help in a steady, year round way, and the searches carry the city's own vocabulary: refi in a metro where a lot of owners bought in the last few years, jumbo loans in the pricey central neighbourhoods, FHA and VA loans near the federal centre and the military corridor south of town. The firms competing for those searches are a mix of national franchises with big ad budgets and small owner operator shops that live on referrals. Paid search in this market is expensive enough that the franchises bid hard on the broad terms, which leaves the specific, local, question shaped searches as the ground where a smaller shop can publish and be found. That is demand sitting there, and it is the demand HaloSEO goes after for you.
