Exhibit A
Mortgage Brokers work in Elgin
Elgin is the main town of Moray, and the mortgage work here follows the town's own housing market: a steady flow of buyers moving into the area, people remortgaging older properties, and self employed households along the whisky and agriculture economy who need a broker to place their case. The searches are local and specific. People look for a broker in Elgin itself, for help with a first mortgage, and for advice on buying in Moray. The firms appearing for those searches are a mix of independent brokers and advisers attached to estate agency and legal practices in the town. Paid search on the main terms is contested by a small number of advertisers, which tells you the demand is real and the field is narrow enough to be worth publishing into.
