Exhibit A
Mortgage Brokers work in Elk Grove
Elk Grove is a large suburban city south of Sacramento, and the mortgage work here follows the housing stock: tract homes built through the 1990s and 2000s, first time buyers moving out from Sacramento for the schools, and families refinancing as they grow. Searches for mortgage help in Elk Grove come from people comparing local brokers against the banks and against the online lenders they see advertised. The paid search around mortgage terms in the Sacramento metro is among the most expensive in any local trade, which tells you the demand is real and that the businesses bidding on it treat it as worth money. The firms taking that demand in Elk Grove are a mix of local owner operators and brokerages with a Sacramento presence. The searches are there to be earned with pages that speak to Elk Grove specifically.
