Exhibit A
Mortgage Brokers work in Fontana
Fontana is a city of owner occupied homes and a steady flow of buyers moving out from Los Angeles and Orange County for more house for the money. That keeps a steady stream of purchase and refinance searches running through the city. The brokers competing for that demand are mostly small independent shops and individual loan officers, with a handful of franchise brands mixed in. Paid search in the mortgage trade is expensive because a single funded loan is worth a lot, so the paid listings in Fontana are crowded and costly. That leaves organic and AI search as the ground where a broker can hold position without bidding against the whole valley. The demand is there every week of the year.
