Exhibit A
Mortgage Brokers work in Glendale
Glendale carries a steady flow of mortgage broker searches. The city has a dense base of small brokerages and loan officers working alongside the larger franchise brands, and the competition for local search terms is spread across both. Paid search in the mortgage category is expensive nationally, and Glendale reflects that, which is why organic and AI search visibility matter for firms that do not want to buy every click. The demand is there in the city's own neighbourhoods and in the Armenian speaking and Spanish speaking communities that make up a large share of Glendale's households. Searches come in both English and Armenian, and a broker who publishes in the language their neighbours use reaches people the big brands do not.
