Exhibit A
Mortgage Brokers work in Gresham
Gresham is a city of around 114,000 people east of Portland, and the mortgage brokers working it range from single owner operators to small teams, with a share of the market held by franchise offices carrying a national brand name. The searches that matter here are local and specific: people type the city, the neighbourhood, or the nearby town they are buying in, and they often add a loan type such as FHA, VA or first time buyer. Paid search on those terms carries a real cost per click because a mortgage lead is worth a lot, which tells you the demand is there and that the brokers bidding on it treat Gresham as a market worth paying for. The owner operators who rank organically for the neighbourhood terms get the enquiries without paying for every click.
