Exhibit A
Mortgage Brokers work in Kent
Kent is a large county with a spread of towns, and mortgage broking here follows the housing market in each one. Demand comes from people buying across the county, from first time buyers in the Medway towns to families moving out of London into the commuter belt. The searches are local: people look for a broker near them, or for help with a specific lender or a specific town. Franchise networks and owner operators both work this ground, and the firms that publish pages for each town they cover give themselves more to be found for. The demand is there across the county, and it is spread thinly across many places rather than concentrated in one.
