Exhibit A
Mortgage Brokers work in Laredo
Laredo is a border city, and the mortgage work here follows the border. A good share of the demand comes from buyers who move between Laredo and Nuevo Laredo, from families buying their first home in the colonias and subdivisions on the south and west sides, and from people who want a broker who answers in Spanish. The searches are split between English and Spanish, and many of them name the city or a neighbourhood rather than the trade. That split is the demand available: two languages, one city, and a steady flow of people typing on a phone. HaloSEO researches those keywords, writes the posts in the language people search in, publishes them, links them up and builds the backlinks, so the pages are there when the searches happen.
